What this covers

We examine how well your internal intent is translated into external communication — and whether your teams, leaders, and agencies are speaking with one voice.

Our process

• Internal narrative and alignment review
• External messaging and channel audit
• Leadership and spokesperson language review
• Communication flow and ownership mapping
• Gap and friction analysis
• Communication architecture design

Typical Phase Structures

Phase 1 — Discovery (20–25%)
Stakeholder interviews, data collection, audits

Phase 2 — Diagnosis (25–30%)
Gap analysis, problem mapping, opportunity identification

Phase 3 — Strategy & Design (30–35%)
Narrative, frameworks, positioning, roadmaps

Phase 4 — Alignment & Activation (10–15%)
Leadership alignment, playbooks, next-step planning

Tangible Deliverables

• Communication Alignment Audit
• Narrative & Messaging Framework
• Spokesperson & Team Communication Playbook
• Channel & Ownership Map
• Quarterly Communication Roadmap

Indian Context Example

A funded edtech had five teams speaking five different languages to the market. We aligned leadership, PR, marketing, and sales into one narrative — improving clarity and conversion.

Outcomes & Benefits

• Consistent and confident communication
• Faster execution
• Reduced internal friction
• Clear accountability

Tentative Timeline

Quick: 4 weeks

Standard: 6 weeks

Deep: 8 weeks

Why: Requires stakeholder interviews, competitor analysis, perception mapping, and positioning synthesis.

When you need this

• Different teams tell different stories
• Agencies work in silos
• Execution feels scattered
• Leaders feel misrepresented

Why it matters

Misaligned communication weakens trust and slows growth.