What this covers

We assess how your story is showing up in public — media, platforms, partnerships, and conversations — and whether it builds authority, trust, and relevance.

Our process

• Media and narrative audit
• Message quality and consistency review
• Spokesperson positioning analysis
• Topic and authority mapping
• PR effectiveness vs impact review
• Public narrative strategy

Typical Phase Structures

Phase 1 — Discovery (20–25%)
Stakeholder interviews, data collection, audits

Phase 2 — Diagnosis (25–30%)
Gap analysis, problem mapping, opportunity identification

Phase 3 — Strategy & Design (30–35%)
Narrative, frameworks, positioning, roadmaps

Phase 4 — Alignment & Activation (10–15%)
Leadership alignment, playbooks, next-step planning

Tangible Deliverables

• PR & Media Audit Report
• Narrative Themes & Story Angles
• Media Strategy & Target List
• Spokesperson Messaging Guide
• 6-Month Public Narrative Plan

Indian Context Example

A D2C brand was getting coverage but no authority. We repositioned them as category experts — similar to how Mamaearth moved from “product brand” to “purpose brand.”

Outcomes & Benefits

• Stronger authority
• Better media quality
• Narrative ownership
• Increased trust

Tentative Timeline

Quick: 2 weeks

Standard: 4 weeks

Deep: 6 weeks

Why: Requires stakeholder interviews, competitor analysis, perception mapping, and positioning synthesis.

When you need this

• PR is happening but impact is low
• Coverage feels shallow or random
• You’re not shaping your category story

Why it matters

Visibility without narrative control weakens positioning.