What this covers

We analyse whether your content builds authority, trust, and narrative — or just fills feeds.

Our process

• Content and narrative audit
• Platform and audience analysis
• Message quality and relevance review
• Consistency and voice mapping
• Strategic content framework

Typical Phase Structures

Phase 1 — Discovery (20–25%)
Stakeholder interviews, data collection, audits

Phase 2 — Diagnosis (25–30%)
Gap analysis, problem mapping, opportunity identification

Phase 3 — Strategy & Design (30–35%)
Narrative, frameworks, positioning, roadmaps

Phase 4 — Alignment & Activation (10–15%)
Leadership alignment, playbooks, next-step planning

Tangible Deliverables

• Content & Narrative Audit
• Platform-wise Content Strategy
• Voice, Tone & Authority Guidelines
• Monthly Content Calendar
• Founder / Brand Thought Leadership Playbook

Indian Context Example

A startup posted daily but built no recall. We moved them from noise to narrative — similar to how Zomato’s voice became recognisable.

Outcomes & benefits

• Stronger authority
• Better engagement
• Narrative ownership
• Brand memory

Tentative Timeline

• Quick: 2 Weeks
• Standard: 4 Weeks
• Deep: 6 Weeks

Why: Requires stakeholder interviews, competitor analysis, perception mapping, and positioning synthesis.

When you need this

• Content feels random
• Engagement is low
• No clear voice or positioning

Why it matters

Content is your daily brand conversation.