What this covers

We audit your website as a trust, clarity, and conversion engine — not just a design or tech asset.

Our process

• User and intent mapping
• Message clarity and narrative audit
• Conversion flow analysis
• Trust signal and credibility audit
• UX logic and friction review
• Strategic redesign roadmap

Typical Phase Structures

Phase 1 — Discovery (20–25%)
Stakeholder interviews, data collection, audits

Phase 2 — Diagnosis (25–30%)
Gap analysis, problem mapping, opportunity identification

Phase 3 — Strategy & Design (30–35%)
Narrative, frameworks, positioning, roadmaps

Phase 4 — Alignment & Activation (10–15%)
Leadership alignment, playbooks, next-step planning

Tangible Deliverables

• Website UX & Narrative Audit
• Message Architecture & Content Flow
• Conversion & Trust Optimisation Plan
• Homepage & Key Page Wireframe Suggestions
• Redesign & Implementation Brief

Indian Context Example

A SaaS firm had traffic but low conversions. After repositioning messaging and trust signals, demo requests doubled.

Outcomes & Benefits

• Higher trust
• Better conversions
• Clearer positioning
• Reduced bounce and confusion

Tentative Timeline

• Quick: 2 Weeks
• Standard: 4 Weeks
• Deep: 6 Weeks

Why: Requires stakeholder interviews, competitor analysis, perception mapping, and positioning synthesis.

When you need this

• Website looks good but doesn’t convert
• Visitors don’t “get” what you do
• Sales cycles are long

Why it matters

Your website is your first investor, customer, and partner pitch.